![\"\"](\"https:\/\/webcookingclasses.com\/wp-content\/uploads\/2011\/04\/images1.jpg\" "\\"images1\\"")
<\/p>\nI\u2019m not sure why Jamie Oliver\u2019s Food Revolution has returned to television. Does the former Naked Chef want to cure obesity? Does he want to reduce diabetes? Does he want to remove additives from our food? Is it fat? Is it sugar? Is it children? Is it adults? Is it a war on drugs?<\/p>\n
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Why would anyone want to stop doing drugs if they\u2019re hooked? If it feels good, tastes good, releases endorphins, or gives you a buzz, logic will not motivate you to stop.<\/p>\n
He may consider himself a \u201cfood activist\u201d, but he\u2019s forgotten to answer the single most important question people ask themselves when confronted with change. \u201cWhat\u2019s in it for me?\u201d is the American credo that the Brit ignores repeatedly.<\/p>\n
There\u2019s no singular goal stated in the premier episode of the second season, just the angst that Jamie feels from being able to motivate no one. The School Board doesn\u2019t care to be host to a reality TV show, and even the twenty or so people that show up for his food stunts don\u2019t seem moved past their desire to be caught by TV cameras with a celebrity chef in a plaid shirt.<\/p>\n
Banned by the Los Angeles School Board from filming in any schools, he attends a public hearing, waits 3 hours to be heard and simply says \u201cI want you to reconsider\u201d. \u201cUm\u2026.,\u201d said the school board, \u201cNO\u201d. He made no plea to the potential health benefits, cost savings, ease of production, economic impact, or whiter teeth that his proposals would effect. \u201cOh, pleeeeease\u201d is all he said. The British accent isn\u2019t compelling enough on its own, Jamie. Again, Jamie has no compelling argument for the business owner. His changes won\u2019t increase sales, they won\u2019t lower costs or simplify labor, and they won\u2019t give the paying public what they demand. This is evidenced by the yogurt smoothie that he insists on calling a milkshake. I should switch from a 1950\u2019s style milkshake, in my 1950\u2019s theme restaurant, to a smoothie? \u201cWhat\u2019s in it for me?\u201d<\/p>\n Jamie is pretending he doesn\u2019t know what it takes to run a successful restaurant, or change people\u2019s opinions for that matter. Very simply, the demand drives the supply. If people don\u2019t place a value on what your offering, if it doesn\u2019t become important to THEM, hamburger or activist cause, they won\u2019t buy it.<\/p>\n Successful activist movements educate and build demand. Successful businesses fill the demand of the marketplace. What the rest of the world does isn\u2019t important to Americans. We really don\u2019t care that flavored milk was banned in the UK, it tastes good here. The real problem is that Americans think ALL food comes sweetened, pre-prepared and wrapped in PVC plastics.<\/p>\n His best tactic was assembling parents and shocking them into outrage over the food their children are being fed. With a live cow, a dead cow, and a butcher, Chef Oliver performs a disgusting demonstration of what comprises the cheap food that Americans eat. But, again, \u201cWhat\u2019s in it for me?\u201d WHY should insisting on better food be important to these people? Is it because ABC has a television show to produce? That\u2019s not a good enough reason to motivate people to storm the School Board.<\/p>\n
\n![\"\"](\"https:\/\/webcookingclasses.com\/wp-content\/uploads\/2011\/04\/images2.jpg\" "\\"Jamie")
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\nOkay, so he can\u2019t take on the entire school board, he can\u2019t change parents and their children, let\u2019s re-focus. What would be the next best thing for the food revolution? Jamie decides on a multi-generational family owned nostalgia-themed hamburger joint. He wants to compel the owner to change the menu that has supported his family for 40 years. \u201cWhat\u2019s in it for me?\u201d<\/p>\n